New Angus Snack Wraps
My mission was to execute a compelling user-base interaction with the launch of the New Angus Snack Wraps for McDonalds.com. The concept revolved around personalized axioms generated by the user's profile. To begin with, the user would make a selection from one of the three Wrap choices. Followed by an interactive selection process. The end result is an axiom in relevance to their selections, which they can then share and engage on Facebook and Twitter.
