PROBLEM
Inventor duo, Mosevic, have transformed the ordinary into the extraordinary – a pair of jeans into Solid Denim sunglasses. They started experimenting with denim four years ago. Today, with their fusing process perfected, Mosevic needed a Kickstarter campaign to promote their product and fund their vision.
SOLUTION
After exploring the rich history and production of denim, we were soon able to position Mosevic’s Solid Denim sunglasses as a new chapter for the versatile textile. By demonstrating Mosevic’s unique process, potential backers can see just how much care goes into every pair of Solid Denim sunglasses and pledge their support.
RESULT
Mosevic smashed their Kickstarter campaign with a month to spare and attracted incredible press coverage from the likes of Vogue, designboom, Denimology, and Lumberjac. With their project fully funded, Mosevic is rolling out their sunglasses and continuing to develop a range of exciting new products.
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