LUNAR NEW YEAR MUSIC FESTIVAL

 

Branding, Web Design, Set Design and Print Design

 

 

As a chinese designer I am proud to showcase this collaboration with Xi’an Famous Foods on their Lunar New Year Festival. This project’s main challenge was to create a concert brand that combines traditional chinese culture with a modern look to speak to young chinese americans in New York. I created a logo mark that mimics the structure of chinese characters with illustrations inspired by papercut folk work from Xi’an.