I was approached to create a logo for a record label project called MetaBeat Music.

The design brief requested for this logo requested a feeling of going beyond and past limits and territory. It would be based on a previous design I had created for the same client.

Exploration of parts and bits extracted from the Metatek logo [inspiration source.]

I extracted shapes from it for quick brainstorming.

-I find combining parts in unusual ways a speedy way to find fresh ideas.

Simple designs early into the brainstorming session.

Early iterations of Expansion as a theme. I moved away from these as they felt too generic.

I created a radial design by rotating a bent line around a single point.

Originally, I planned to place it inside a hexagon,

but found that diamond/rhombus shapes had a higher impact with its contrasting shape.

Concept thumbnails sent out for refinement with both light and dark backgrounds. I explored different major shapes for the theme of expansion. Client chose 4A.

No further revision were requested, so the vector was tidied and sent out.