TESCO
Recruitment Ads
Recruitment Ads
Vehicle
Press advertisement
Objective
Find talented Indian software professionals to work on Tesco’s Retail Software project
Result!
The campaign used the very British heritage of Tesco to stand out in the crowded recruitment advertising sector. The ads poke gentle fun at the stereotypical image that Indians have of the British – ie. posh people at balls, tea parties and fox hunts.
Press advertisement
Objective
Find talented Indian software professionals to work on Tesco’s Retail Software project
Result!
The campaign used the very British heritage of Tesco to stand out in the crowded recruitment advertising sector. The ads poke gentle fun at the stereotypical image that Indians have of the British – ie. posh people at balls, tea parties and fox hunts.