My cousins husband, a cyclist, approached me with an idea for a cycling company apparel company. He sent me a quick napkin sketch of what he had in mind and Keystone Rouleurs was born. The idea spread like wild fire and now he even has whole cycling kits out in the wild with the KR logo on them. One of my favorite pieces is the hat we designed. He sent me his ideas, and I was able to take the tamplate and flesh it out. I also took all of the photos below. It was along overdue photoshoot.