• Add to Collection
  • About


    -Upper Design (Forum Mid XL) -Midsole Design (Nizza XL) -Material -Color
ADIDAS | be bold
go big or go home
Release Date: FW10
General Info: Looking to draft off the loud success of Jeremy Scott's Originals collection and appeal to specific target consumers the "Be Bold" pack was hatched. The objective was youthful executions using fearless gestures in branding, materials, color, and prints. This also resulted in silhouette refreshments like the Forum Mid XL and Nizza Hi XL. For the Forum Mid I redesigned the upper pattern to be able to incorporate gigantic quarter branding and larger stripes. The Nizza foxing was redesigned to also allow for new substantial 'adidas' heel logo. Both used reflective on their branding and upper to further accentuate these new elements. In addition fat laces, bold archive lining prints, and extra large tongue branding was implemented.

{click images for larger view}
Be Bold: Forum Mid XL
Be Bold: Nizza Hi XL
Forum Mid XL: Colorways
Nizza Hi XL: Colorways
Release Date: FW10
General Info: For the rest of the "Be Bold" pack we celebrated selected elements of adidas' famous DNA. We developed reflective Dillinger webbing (an iconic net mesh usually used for midsole cushioning) which was laminated to backer and used with brave colors in an all-over application. Print execution used a classic adidas football/soccer jersey print creating an optic not for the cowardly.
Reflective Dillinger Webbing: Forum Lo / Stan Smith Mid 
Reflective Dillinger Webbing: Forum Lo / Stan Smith Mid 
All-over Archive Print: Forum Lo