Green Mountain Coffee brand refresh
With a strong heritage and reputation, Keurig Green Mountain had great ambitions to expand their flagship Green Mountain Coffee brand globally and make it a household name. 
 
We worked with Green Mountain Coffee to create a compelling story that could inspire employees and customers alike. The new visual identity and positioning — Coffee With Character — is rooted in their authenticity and Vermont heritage as well as their commitment to quality. The logo reflects its heritage with an iconic “bean mountain” symbol that combines the core ingredient of Green Mountain Coffee — excellent beans — with the company’s Vermont roots.
 
Creative Director: Peter Dixon
Design Director: Christian Dierig
Team: Ed Wright, Joseph Maruca, Matt Vee

Work done while at Prophet
Green Mountain Coffee brand refresh
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Green Mountain Coffee brand refresh

Brand refresh for Green Mountain Coffee.
450
4243
32
Published:

Creative Fields