Client: Wingstop
Event: #NationalChickenWingDay
Activation Plan: Own the Day & Plant Our Flag
Client: Social Media
We Own National Chicken Wing Day
These are our hours, minutes, seconds. No other wings make our fans mad for flavor or satisfy the crave. This is a day that has our saucy fingerprints all over it, and we're going to make sure the world knows. We're going to plant our flag on this day and stake a claim on what's rightfully ours. We're the wing experts and this is our day.
Flag Content
These photos gave us a content library of our flag planeted throughout the city; ready to be posted on twitter depending on came up during the day.
UGC (user generate content)
We asked fans to show how they were owning the day and once they did we helped them plant a their flap.
Credits:
Justin Smith - Writer http://cargocollective.com/justinsmith
Ruth Schmitd - Writer http://ruthschmidt.com
Thomas Price - Art Director/Designer/Photographer
Justin Smith - Writer http://cargocollective.com/justinsmith
Ruth Schmitd - Writer http://ruthschmidt.com
Thomas Price - Art Director/Designer/Photographer
