Happy dog, happy family
A dog is a dog… except, of course, it isn’t.
A dog is a dog… except, of course, it isn’t.
Small dogs, big dogs, family dogs, companion dogs – every breed fits a different profile. Their behaviours, their needs, and their relationships with the humans in their lives vary enormously. So if, like PURINA Matzinger, you are in the business of giving dogs the best nutrition, you need to know dogs and their owners from the inside out.
Our challenge was to motivate customers to try a new product: Mini Menu, for small dogs.
Our challenge was to motivate customers to try a new product: Mini Menu, for small dogs.
PURINA Matzinger understands the special energy and nutritional requirements of these tiny bundles of fun. Ander Group added our “anderstanding” of the specific target audience: families, for whom a small dog is “one of us,” the emotional center around whom everyone assembles for a good time. The campaign emphasizes these key values for PURINA Matzinger, taking a market trend and making it a market strategy.
The result: a seamless experience delivered through online and offline channels, underlining how everyone can show love to their furry family member – by giving it the best care and the best nutrition!
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