Every initiative begins with small steps. But over time, thousands of small steps turn an initiative into a movement. #RightToPayTax is one such initiative.
The seeds of the movement were sowed when a key fact was discovered: only 2.89 % of India’s population pays tax *. Every time, someone attempted to tell people that paying tax was their responsibility, it always came across as preachy.
Hence, one needed to change the conversation. If one were to talk to people in a non–preachy manner and tell them, paying taxes was a right rather than a responsibility, people would be willing to listen. Simply because, people are usually more open-minded, when it comes to their rights. Like rights to a school. A hospital. Public transport. And other public properties.
Hence, the genesis of #RightToPayTax.
Team #RightToPayTax includes:
Quicko: Vishvajit Sonagara, Abhijit Sonagara, Govind Rai
Scarecrow Creative Team: Manish Bhatt, Raghu Bhat, Anindya Banerjee, Gagandeep Singh, Aditi Satpute.
Scarecrow Account management team: Arunava Sengupta, Kevin Joseph
Go INIT Digital Team: Pranav Patadia, Dharit Shah, Chinmay Gandhi, Avinash Yadav, Sushanth Kulal.
Connect One Production Team: Kritika Rawat (Production), Akshay Patil (Sound), Babu Kanciapta (DOP), Mayur D Bhimani (editor),
Music: Kaizad Gherda
Shown below: Web collaterals done for #RightToPayTax
