Air New Zealand Brand Books
Air New Zealand required a simple but powerful set of books covering every aspect of the brand from principles to execution across the company’s many business divisions. Their key purpose is to allow all those who bring the brand to life to see how their part of the world fits within the larger air New Zealand brand promise.
 
A celebration of the brand in the truest sense, the brand books are printed in hard copy to signal a brand that's confident of who it is and what it stands for. The books are a culmination of almost two year's work in one place for easy access, distributed globally to all Air New Zealand staff. The design is inspired by a familiar ‘travel guide’ format, and a jargon-free narrative enables the brand expression to be clearly seen and understood at every level of the organisation. 

Agency: Designworks Auckland
Air New Zealand Brand Books
1,574
29,590
90
Published:

Air New Zealand Brand Books

Air New Zealand Brand Books. Awarded Bronze for 'Business Communication' at the New Zealand Best Design Awards 2015.
1,574
29,590
90
Published:

Tools

Creative Fields