During my third year at university I completed the module ‘Social Mobile Apps’, where I was tasked with a responsive redesign of Tesco Bank’s website. I redesigned the desktop, tablet and mobile focusing on information architecture and the user journey throughout the website, and mocked up this interactive journey using Axure. 

 

I also spent quite some time looking in to Tesco’s branding and image, and realised that their current design centres around the same branding as their ‘Tesco Value’ range of food. I felt that this brand wasn’t appropriate for banking, so I decided to replicate the brand carried through their ‘Tesco’s Finest’ range and created, what I feel, is a more trustworthy and professional looking site.