The Vineyard Artisans Festivals
E-mail Blast Campaign
E-mail Blast Campaign
Tara Kenny, of Illumination Design Group worked with Andrea Rogers (founder of The Vineyard Artisans Festivals) to re-energize the promotional materials for the Vineyard Artisans Festivals. Email campaigns were a powerful addition to the Artisans marketing materials as this method of promotion had not been used before.
This E-mail marketing campaign was designed as a template for future emails, while keeping the integrity of the "New Look" for the Vineyard Artisans. We integrated social media allowing the newsletter to be shared on social networks like Twitter, and Facebook to increase circulation, and to spread the word to as many folks as possible about the upcoming festivals. We also incorporated a "Forward to a friend", and "Join Our Mailing List" feature within the email allowing further exposure and the ability for new subscribers to sign up directly from their email.
This email blast was a great success - as shown by the MailChimp stats, and it circulated largely throughout the social networks to gather a large audience at the event...
For more information, contact Tara Kenny, 508-740-6411
tara@illuminationgroup.com
This E-mail marketing campaign was designed as a template for future emails, while keeping the integrity of the "New Look" for the Vineyard Artisans. We integrated social media allowing the newsletter to be shared on social networks like Twitter, and Facebook to increase circulation, and to spread the word to as many folks as possible about the upcoming festivals. We also incorporated a "Forward to a friend", and "Join Our Mailing List" feature within the email allowing further exposure and the ability for new subscribers to sign up directly from their email.
This email blast was a great success - as shown by the MailChimp stats, and it circulated largely throughout the social networks to gather a large audience at the event...
For more information, contact Tara Kenny, 508-740-6411
tara@illuminationgroup.com
