This was a D&AD live project in which I chose J2O. The challange was to re-design their packaging so that it fit the age range of 25-30 year olds. They wanted the design so that the audience drinking them would feel proud to be holding one.
After doing my research, I found that most drinks seem too have images of fruits on them which appeal to the customers. So I set out to design illustrations of the flavours to attract they age range.
