Storytelling Clothes
We all have special garments that have a story to tell.
Samsung understands the importance of these clothes, helps these garments live a long life with Eco Bubble washing machine and also makes their stories famous.
These are the dresses, shirts or jumpers we would like to protect from damage and keep for a long time.
Samsung understands the importance of these clothes, helps these garments live a long life with Eco Bubble washing machine and also makes their stories famous.
We asked people on printed materials, banners and in TV tags to tell their story of their favourite piece.
The best one could win an EcoBubble washing machine and the five top stories (and clothes) took part on an exhibition.
The main part of the campaign was a 10-day exhibition where - beside the top 5 entries - iconic clothes were exhibited with their famous stories.
You could also vote for the 5 entries there or on Facebook and the most voted one won the top prize.
We invited people to the exhibition via web, programme magazines and a clothes store co-promotion: if you bought a piece of the "storytelling collection" you could enter the opening night of the exhibition.
The exhibition was followed by PR articles in glossy magazines and a print campaign in which the top five entries appeared.
