Ocee Design
Branding, Print, Marketing, Photography
We undertook a full strategic overview of Ocee’s position in the marketplace and found a company with a very positive service culture – customers enjoyed reliability. But the problem was that the product portfolio and marketing collateral had some concerning limitations.
Through an intense workshop we created Ocee’s brand blueprint with them, to find a more focussed direction and set of ideals.
Part of the new brand architecture included introducing a separate brand ‘Ocee Folio‘ specifically aimed at the A&D community.
A collection of unique and exclusive products that demonstrated Ocee’s passion for design and quality, it targeted design-led architects, specifiers and designers. It defined a portfolio of select products separate from the rest of the Ocee product range.
Based on a different set of personality traits we created a sub-brand mark and a complete set of marketing collateral, which included a separate colour palette, imagery, photography style, website, brochures and social media presence.
“We asked ourselves the basic questions: Where are we? Where do we want to be? How do we get there? We were known and respected – but only by those who already knew us. After much consideration we chose Stills to undertake market research, a full rebrand and to produce all of our new marketing collateral and websites.”
Alistair Gough, Managing Director.
We created a complete set of new communication materials including branding, brand guidelines, web, digital, print, livery and video content.
As the products from Ocee became increasingly sophisticated and had to compete with more established office furniture brands, so the marketing collateral had to step up too.
Working closely with Ocee’s creative director, Kate, we created a story behind the launch of Den. “Do you remember making a Den? Was it an edifice of sofa cushions and sheets, a cardboard box castle or a tangled tepee of branches and bracken? Those small creative structures defined a private space, a quiet retreat – a place to meet with friends…”
