“Your house is your larger body. It grows in the sun and sleeps in the stillness of the night; and it is not dreamless. Does not your house dream?”
These words of Kahlil Gibran have deep meaning for entrepreneur Gioele Guerra, founder of Immobiliare Guerra. A house, to him, is never just an object to be bought and sold: it is an extension of the self, a stage on which life’s drama is played, a frame for beautiful moments. Matching each buyer to the right home is an art, demanding close personal service and constant attention to detail. There is no constant formula: at Guerra, all business is personal.
When Guerra came to Ander Group, our conversations and market analysis told us it was time to separate the business from the portfolio: to embody in a consistent identity the values of service, exclusivity, and local expertise in a region that includes outstanding jewels of modern and traditional architecture.
The key opens a way to new life in a new space. Starting with this image, we created a visual language that extends across media, complementing the design of Guerra’s properties.
Our challenge was:
· market analysis
· spotting new values
· positioning the brand
· content design
· print production
· responsive design
· cross browser/device testing
· spotting new values
· positioning the brand
· content design
· print production
· responsive design
· cross browser/device testing
Now Immobiliare Guerra itself has a new dwelling: a space in print and on the web, where it can express its identity and its values and invite potential clients to come in, look around – and dream of their future home.
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