Pastry Punk is the personal brand for an emerging pastry chef in Orlando, Florida. While classically trained in savory French cuisine, this chef came to love bread and pastry in the kitchens of her Southern grandmothers. Over time, she has developed an inimitable approach to breads and pastries. When asked to describe her approach, she took to calling herself a ‘pastry punk.’
The Pastry Punk logotype is a combination of a traditional script and modern sans-serif. Both put off kilter, together these represent the equal parts of rebellion and tradition that make up this chef’s approach to pastry.
'Pastry' is hand-lettered, and 'Punk' is set in Norwester by Jamie Wilson.
In addition to the logotype, the Pastry Punk brand has an alternate mark in a Jolly Roger design. It is both a callback to vintage flour packaging and an expression of resistance to stale trends in the pastry world. This mark will be used across peripheral branding such as packaging, apparel, and in other instances where the logotype might be deemed unnecessary or redundant. Plus, he's fun.