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Kim Crawford Sauvignon Blanc SPEC

Kim Crawford Sauvignon Blanc is one of my favorite wines. I know as a consumer and as someone with an education in wines what sets it apart. There’s a reason why it’s become so widely available so quickly. Many wine lovers know Kim Crawford for their consistency and focus on producing a pure, high quality grape rather than embellishing a mediocre wine. Because of this quality and simplicity, it’s the perfect wine for attracting drinkers new to the varietal and/or new to New Zealand viticulture. But it’s no low-brow beverage– indeed, the purity seems to be what makes it so sophisticated.
 
 
SPEC TEXT
 
Top of ad:​ 
“The gold standard for NZ Sauvignon Blanc.” ­- Wine Library 2015
 
Headline:
All diamond, no rough.
 
Copy:
They say that Sauvignon Blanc is the jewel of New Zealand, and no other vintner displays that sparkle like Kim Crawford. A mere nineteen years removed from our humble beginnings in the hills of Auckland, we’ve managed to make the Wine Spectator’s Top 100 List again and again. Today, Kim Crawford wines are bringing a pure vibrance and an uncommon freshness to your corner of the globe.
 
This is what a New World classic looks like.
Kim Crawford Sauvignon Blanc SPEC
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Kim Crawford Sauvignon Blanc SPEC

Spec ad (full version and billboard/banner version) for Kim Crawford Sauvignon Blanc

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