Quirky and contemporary, independent interiors retailer Twigs & Feathers required elegant yet striking branding that would appeal to their target audience of women aged 25 and up. It needed to be memorable and look good online, in print, and on promotional material..
The idea behind the brand was the concept of feathering your nest, which was very appropriate for an interiors company. The feather emulates a leaf, tying it in with the image of the tree. We also created a secondary image of a bird, that would sit on different pages of the website, acting as a friendly mascot for visitors.
Kairos Consulting are a Sheffield-based management consultancy, who wanted a fresh new brand that would effectively portray the meaning behind the company name, and the ethos of the company owner. The word "Kairos" is a Greek word, meaning the optimum time. The gold clock image with oversized hour and minute hands forming a tick, is a subtle nod to this meaning.
The blue and gold colours were chosen because of their refined and contemporary connotations, and the clear fonts represent the clear and refined way the management consultancy works with its clients.
Established sleep specialists, We Love Sleep, required a rebrand to complement their website redesign that we had also been commissioned to complete.
Retaining their existing branding colours of blue and white, and incorporating one of the hearts used in their original logo, we created a compact, neat and contemporary new logo that is bold and instantly recognisable The pillowy cloud completes the look and ensures that the new branding will stand out in print, online, and one various promotional items.
Townsend Investments are a family-run and owned company, who specialise in offering targetted investments to high growth businesses in the UK. They required a strong brand, that would be symbolic of the services they provide, and be instantly recognisable.
The logo has several layers of meaning. We were inspired by the phrase, "from little acorns, mighty oaks grow", and so portrayed this through the two main elements of the logo image - the sapling and the mature oak. Not only does this illustrate the journey that the supported companies take (from acorns to mighty oaks), but also symbolises Townsend's role as the established benefactor standing behind the young, growing business.
Logo Designs
Published:

Logo Designs

At the front of every great business, there's a strong brand. Instantly recognisable and relevant, excellent branding can take your business from Read More

Published:

Creative Fields