Look closer. See further. Think wider. Feel deeper. There are unique stories and personalities around every corner. That’s what we love to celebrate – because we think this world is Wanderful. We hope you will, too.
Branding is content.
As a branding agency, Ander Group helps clients communicate their unique stories. In our new magazine we present some fascinating and beautiful content of our own – portraits of remarkable people whose contributions, obsessions, and life lessons show the limitless potential of human spirit and enterprise. The surgeon who explains the mysteries of the human heart; Switzerland’s greatest golfer, who uses century-old clubs; the artisan who brings classic bicycles back to life: all Wanderful stories about wonderful people.
It’s a pleasure sometimes to use our skills on our own account – but it’s also a challenge. When we are not working to a client’s business brief, we need to apply our “anderstanding” to ourselves: define the audience, choose the message, don’t be self-indulgent. It’s good discipline to be the client for once.
Producing for a long-form magazine format also helps keep us sharp and our thinking original, reminding us that every assignment, like every person, is unique and individual.
Our challenge was:
· market analysis
· spotting new values
· positioning the brand
· content design
· print production
· responsive design
· cross browser/device testing
· spotting new values
· positioning the brand
· content design
· print production
· responsive design
· cross browser/device testing
So now we are also magazine publishers, in print and online. But that’s only the output: behind it lie the same skills as Design Tellers that we bring to each job we take on. Connecting with people, unveiling stories, showcasing beautiful ideas… we do that every day. Let us do it for you.
