'Life is a Loom' is a designer wear T-Shirt brand spreading goodness. The brand was the baby of 7 highly energetic start-up enthusiasts who decided to do a business in a different way. The name is inspired from a famous song by Outlandish. 30% of the profit from the brand goes to charity activities. Under the company 'SpreadPeace', There are 3 brands. LIAL, Loom Clothing for (customized merchandise) and SpreadPeace Foundation. Whyletz worked with Life is a Loom for brand strategy, identity, T-Shirt designs, brand applications and social media campaigns. This was an interesting project for our creatives with lot of creative explorations. And the client was like-minded young team, it was a pleasure to work with them for this branding project.