Hervé Léger celebrated 30 years of iconic style in 2015 with this logo as the face of the year-long campaign. Crafted from various weights of Franklin Gothic, the brand's primary font, it embodies the minimal, yet bold grace that the label stands for. This logo was visible in a wide range of formats and sizes, such as email blasts, online catalogs, hangtags, magazines, directives, signage, window stickers, large-scale advertisements and more. Its balanced weight allows it to be legible in wide variety of applications, which is always a necessity.