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    Registration Brochure, part of a registration packet mailed to participants of The Shoppers Drug Mart® Weekend to End Women's Cancers™. Shannon … Read More
    Registration Brochure, part of a registration packet mailed to participants of The Shoppers Drug Mart® Weekend to End Women's Cancers™. Shannon Bellanca: Art Direction Mike Hensel: Copywriter Katie Edgett: Print Production Joseph Hartman: Print Production Katey Goorvich: Print Manager Read Less
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Registration Brochure
The Shoppers Drug Mart® Weekend to End Women's Cancers™
The Registration Brochure is mailed in a packet to all participants in The Weekend immediately after they have registered. The purpose of the Brochure is to act as a poster for the participants fundraising efforts and as a checklist tool to help get them started on their training, fundraising and community building. The Weekend is an inspiring, fun event that raises money for cancer research. The design of the brochure is representing this through the use of  bright colors and fun, inspirational photography from previous events. Quotes are used to help the participants relate to previous walkers, giving them a sense of community. The accordion fold helps expands the usefulness of the brochure by being displayed upright on top of the participants desk at work or on a table during fundraising events. The upright positioning allows them to make use of both the checklist and poster sides of the brochure. The mailed packet also contains a welcome letter, donation form, and various flyers targeted towards training walks, orientations and fundraising advice.