Lucky Charms - Diamonds Dancers
 
 
Lucky Charms
TV Commercial "Diamond Dancers" Saatchi NY
 
We had the honor of being contacted by Saatchi & Saatchi NY to produce a series of 3 TV commercials for Lucky Charms, one of the most emblematic General Mills' cereal products. The spot was entirely done in traditional animation. We designed all the characters including "Lucky the Leprechaun", considered an icon of the American culture. Each commercial tells a different fun and magical adventure for Lucky and his charms. This is the first spot we did for this series.
 
Done by 2veinte
Creative Direction: Pablo Gostanian
Executive Producer: Agustin Valcarenghi
Animation Direction: Melisa Farina, Sebastian Garcia
Art Direction: Pablo Gostanian, Gastón Pacheco
Character design & illustration: Gastón Pacheco
Character design: Gastón Pacheco
Background design: Gastón Pacheco
Lead cel animation: Melisa Farina, Sebastian Garcia, Juan Nadalino
Cel animation: Cesar Jara, Nahuel Sagarnága, Alex Gostanian, Valentina Candia, Franco Pellicciaro, Ana Artaza, Luz Lázzaro, Fernando Toninello, Diego Frachia, Lucia Castez, Mariángel Idiarte.
Clean up: Cesar Jara, Nahuel Sagarnága, Alex Gostanian, Valentina Candia, Franco Pellicciaro, Ana Artaza, Luz Lázzaro, Fernando Toninello, Diego Frachia, Lucia Castez, Mariángel Idiarte, Santiago Medina Neves, Augusto Gabrys
2D Animation: Damian Sendin, Josefina Preumayr
3D Animation: Damian Sendin
Composition: Damian Sendin
Story Board: Gastón Pacheco
Producer: Geraldine Chaia Arazi
Music and SXF: Saatchi NY
 
Saatchi NY
Associate Creative Director: Justin Roth, Adam Kline
Executive Producer: John Catapano
 
 
Lucky Charms - Diamonds Dancers
600
5398
48
Published:

Lucky Charms - Diamonds Dancers

Lucky Charms TV Commercial "Diamond Dancers" Saatchi NY We had the honor of being contacted by Saatchi & Saatchi NY to produce a series of 3 TV Read More
600
5398
48
Published: