Adrenalin.FM is the Internet Radio that provides broadcasts from all over the world with DJ mixes covering house, techno and alternative club music. This radio station was set up to demonstrate the power of internet audio streaming to give unknown yet talented Djs and producers the chance to be broadcasted.
To position ADRENALIN as a supporter of action sports and to increase brand awareness, Parola developed internet radio to maximize media opportunities and provided training to resident DJs to increase brand mentions and visibility.