The 2 Park Avenue Beau Bag was Kate Spade New York’s biggest launch of the year, so we created a multichannel marketing approach for its arrival in Brazil. This included the Me & My Beau app, which scanned the user’s Facebook profile for stats like check-ins, page likes, post likes and engagement with friends and events to determine which of the six colors of the bag fit perfectly with the user’s personality.
kate spade new york • Me & My Beau app
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kate spade new york • Me & My Beau app

App concept for the launch of Kate Spade New York's 2 Park Avenue Beau bag in Brazil.
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