Advertising has a long history. As long as humans have lived on this planet, they felt the urge to spread the message through communicating with each other.  Advertising is often carried back to that thought. However using communication through advertising in a commercial way, was figured out later.
 
 
This dissertation examines the important aspects on how advertising in relation to the consumers mind works and the techniques that are used to persuade the consumer.
 
 
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