Client: Lutfi Group (Multi Brand electronic retailer, like we have Next and corma in India) They are also involved in other kind of businesses like trading, opticals and plastic) but the project is for the parent company, Lutfi Group.

 

Objective: The 1st part of this project is to rebranding. These people have been around in UAE for a long time, but they are not very visible in the market. Now they want to go into the market in a new identity. So it's basically a new brand (visually).

 

Solution: The word LUTFI is an arabic word and the target audience belongs to U.A.E. so keeping that thing in mind, I decided to play with the initials of the company ‘Lutfi Trading’. That is ‘LT’

 

I tried creating a symbol with the alphabets LT with an arabic look and feel, so that it can connect with the audience directly.