PurelyB is Southeast Asia's go-to destination for leading a sustainable healthy lifestyle. The comprehensive website offers a guide to healthy restaurants, meal plans, tips, recipes, online consultation and more.
CHALLENGE
PurelyB aspired to be a one stop portal for leading a clean and healthy lifestyle in Asia. However, they needed website copy and content to establish what they offered and what they stood for.
SOLUTION
Prior to PurelyB's launch, I worked closely with its founders to develop their tagline, "About Us" page and author biographies. After the launch, I continued working with their team of health and wellness experts to craft new articles each month.
PROJECT
- Role: Copywriter, Content Writer
- Agency: Freelance
- Client: PurelyB (Malaysia)
COLLABORATORS
- Health and Wellness Experts: Dave Catudal, Marissa Parry, Carina Lipold and Elke Wollschon
WEBSITE COPYWRITING - ABOUT US
ARTICLES - HEALTH AND WELLNESS