Brand Background:
Chalk force, only big ears, no tail, like all kinds of sweets, candies, ice cream, small cakes, chocolate favorite little monkey! Lovely image for the 15-25-year-old girl this target group and setting. In 2014, the park was born in Au, the design prototype is a simple flat shape from the famous Japanese design company bought, after a year of continuous design, development, adjustment, and gradually become plump and three-dimensional! Chalk force 72 change, is leisurely dessert theme park's coffee shop, as a cute little monkey, with 72 changes of super power! This was his and that boring, monotonous world of playful way, arbitrary changes of their own, try a variety of dreams. Want to open a not-so-coffee shop-style coffee dessert theme.
Brand analysis:
Through communication, we Chalk inner core brand strength to do a new definition: Chalk force, a little monkey US (to attract the target group); 72, endless variations (theme restaurant specialties).
Design direction:
Mainly designed both directions, a theme shop by product characteristics, sweets, candies, ice cream, small cakes, chocolate and so on abstract figurative products, more interesting and representative functionality embodied logo; 2 through 72 changes gradual approach, expression casual pace, endless variations, the concept of a comparison of experimental direction.
Chalk force, only big ears, no tail, like all kinds of sweets, candies, ice cream, small cakes, chocolate favorite little monkey! Lovely image for the 15-25-year-old girl this target group and setting. In 2014, the park was born in Au, the design prototype is a simple flat shape from the famous Japanese design company bought, after a year of continuous design, development, adjustment, and gradually become plump and three-dimensional! Chalk force 72 change, is leisurely dessert theme park's coffee shop, as a cute little monkey, with 72 changes of super power! This was his and that boring, monotonous world of playful way, arbitrary changes of their own, try a variety of dreams. Want to open a not-so-coffee shop-style coffee dessert theme.
Brand analysis:
Through communication, we Chalk inner core brand strength to do a new definition: Chalk force, a little monkey US (to attract the target group); 72, endless variations (theme restaurant specialties).
Design direction:
Mainly designed both directions, a theme shop by product characteristics, sweets, candies, ice cream, small cakes, chocolate and so on abstract figurative products, more interesting and representative functionality embodied logo; 2 through 72 changes gradual approach, expression casual pace, endless variations, the concept of a comparison of experimental direction.
