Village Gardens Apartments
The customer wanted a logo and stationery for his apartment complex, so I decided to use a metaphorical concept for the logo using the name of the apartment complex, which is village gardens, and gave the symbol the form of a flower with a house coming out of it, in a simplified abstract way. And for the lettering I used Big Caslon typeface along with Futura. After experimenting with several color combinations I decided to work with the symbols and lettering in white against red for the business card, and for the letterhead I placed the symbol inside a red panel in order to put the lettering against a white background. The logo, business card, and the rest of the stationery has an elegant look that meets the customers needs.
