SO? Architecture and Ideas - Identity Design
Founded in 2007 by Sevince Bayrak (PhD, ITU, 2014) and Oral Goktas (MArch, ITU, 2009), SO? Architecture and Ideas is an Istanbul based studio focusing on design, architecture and urbanism. They won numerous awards in competitions and their articles and projects have been published in a number of magazines including Huffington Post, Wallpaper, Dezeen, A10, Concept, Architect's Journal. In 2013, they won the Young Architects Program by MOMA/PS1, creating Sky Spotting Stop for Istanbul Modern that was exhibited in MOMA and MAXXI and published in Architekturführer Istanbul.
SO? asked me for a easy applicable logotype for all sizes and mediums; they also wanted the main logotype to include "Mimarlık ve Fikriyat / Architecture and Ideas" as well. The letters of SO? belong to Museo Sans typeface which is low contrast, geometric, highly legible sans serif typeface suited for any display and text use. It can be applied on a wall, produced as a stamp etc. Finally, we came up with kraft paper without any special application on it. I think the ultimate products go along with their wise and clear attitude approach of design.
thanks / for / printing / process: Mas Matbaa