BEER, FOOD, MUSIC AND BEER
Branding, Digital Advertising, App Design
Beer lovers from all across the country flocked to Kansas City to kick off summer with Boulevardia — the beer, food and music festival hosted by Boulevard Brewing Company in the West Bottoms District. In an effort to "go green", a mobile app was used as the program for the entire weekend. Push notifications were sent with breaking news of street performers and special tappings, the schedule allowed viewers to see music lineups on multiple stages, and a Brewery Passport acted as a travel log for the 2,000 guests of the exclusive beer tasting event.
As of Sunday, June 15th, there were 6,397 downloads on iPhone and Android combined. The app was ranked 23rd in the iTunes app store listings for the free Food & Drink category.
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CREDITS
Creative Director: Matt Wegerer
Logo Design: Matt Wegerer
App Design: Shelby Mathews
App Development: Propaganda3
