Everytown for Gun Safety approached Fission to help launch a national movement to wear orange, to National Gun Violence Awareness Day. To build momentum for the event, Fission built a microsite featuring a custom social media sharing tool that allowed users to upload a picture of themselves, overlay an orange filter and the campaign’s logo, and share why they were pledging to #WearOrange on Facebook and Twitter. Weeks of build-up garnered thousands of pledges and a broad coalition of partner organizations.

 

On National Gun Violence Awareness Day, #Wearorange won support from politicians, celebrities and athletes — including Russell Simmons, Elizabeth Warren, Katie Couric, The New York Mets and many others, achieved trending for #WearOrange globally on Twitter and earned media coverage by dozens of major news outlets, helping to spark a national conversation about gun safety.

 

Everytown is a movement of Americans working together to end gun violence and build safer communities. (Source)