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    For its fourth edition, in Autumn, we had the opportunity to evolve the entire graphic identity of Masticar 2015, the most important gastronomic … Read More
    For its fourth edition, in Autumn, we had the opportunity to evolve the entire graphic identity of Masticar 2015, the most important gastronomic festival of Argentina that gathers in its market producers from all around the country, along with the most prestigious restaurants and chefs. At this edition –on April 16th to 19th at the Dorrego, Palermo (Buenos Aires)– accompanied by the slogan «Comer rico en Otoño» and «Comer en estación», a visual identity strengthening was achieved, boosting the use of lettering completely made by hand and handmade illustrations as well, everything developed specifically for the fair. Furthermore, a new variable of weight was developed to complement the typeface family «Masticar», initially designed in 2014, which now is presented in both regular and bold. Read Less
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MASTICAR ABRIL 2015 – ID
 
 
For its fourth edition, in Autumn, we had the opportunity to evolve the entire graphic identity of Masticar 2015, the most important gastronomic festival of Argentina that gathers in its market producers from all around the country, along with the most prestigious restaurants and chefs.
 
At this edition –on April 16th to 19th at the Dorrego, Palermo (Buenos Aires)– accompanied by the slogan «Comer rico en Otoño» and «Comer en estación», a visual identity strengthening was achieved, boosting the use of lettering completely made by hand and handmade illustrations as well, everything developed specifically for the fair.
 
Furthermore, a new variable of weight was developed to complement the typeface family «Masticar», initially designed in 2014, which now is presented in both regular and bold.
 
Credits:
Design and Art Direction: Yani Arabena & Guille Vizzari (Y&G)
Graphic design team: Yani Arabena & Guille Vizzari, with the collaboration of Sebastián Gagin and Marina Pla
Lettering Assistant - Mural COMER RICO HACE BIEN: Agustín Pizarro Maire
Production: Planner Group SRL – www.plannergroup.com.ar
Social Media: Buppa
Web programming: Gastón Danza
Event styling: Luisa Manau Event & Prop Styling and Te Voy a Estampar
Photographic Credits: Yani & Guille
 
 
Masticar 2015, la fiesta más importante de la gastronomía argentina que reúne a productores de todo el país en el mercado, a los restó y a los cocineros más prestigiosos.
 
En esta edición de abril – del 16 al 19, en el Dorrego –, acompañada por el lema «Comer rico en otoño» y «Comer en estación», se logró fortalecer su identidad gráfica potenciando el uso de letras dibujadas íntegramente a mano e ilustraciones desarrolladas especialmente para la feria. 
 
Además, se diseñó una nueva variable para complementar la familia tipográfica «Masticar», diseñada en 2014, y que ahora cuenta con sus versiones regular y black.
 
Créditos:
Diseño y dirección de arte: Yani Arabena & Guille Vizzari
Equipo de Diseño Gráfico: Yani Arabena & Guille Vizzari, con la colaboración especial de Sebatián Gagin y Marina Pla
Asistente de lettering - Mural COMER RICO HACE BIEN: Agustín Pizarro Maire
Ambientación: Luisa Manau Event & Prop Styling y Te Voy a Estampar
Realización: Planner Group SRL - www.plannergroup.com.ar 
Redes Sociales:Buppa
Web: Gastón Danza
Fotos por Yani & Guille