This project was a pitch for redesign of the coffee brand Arriba Coffee. The project included redesign of the packaging as well as the brand as a whole. The brief was to create a consumer facing brand identity for Arriba that could also be applied to a retail environment.
Our competitor research shows that the consumers are more in favour of artisan coffee shops where hand-crafted coffee, quality and consumer service are key. Moving away from over exposed mainstream coffee chains.
We also updated the current strap-line, making it shorter and more functional. This strap-line suggests attention to detail, a personal touch, a real passion and knowledge for all things coffee. It was also key to develop packaging with clear colour ways to easily identify the products within the range.
A modern, rustic makeover, inspired by vintage branding found on wooden crates. A combination of vintage meets contemporary fonts for a unique brand identity.
