The purpose of the new brand for Historic Leesburg is to draw in more visitors to the town, as well as to the consumer driven aspects: stores, restaurants, etc. The brand is meant to enliven the town, and highlight the value of the historic background as well as modern enhancements in the form of commerce and development. 

 

The new brand for Historic Leesburg is designed to incorporate the historic aspects that define the town, as well as an appreciation for the traditional and clas- sic elements in the area. The brand is also designed to be engaging and welcoming, a historic town with many possibili- ties; a place full of history that is also an opportunity for new experiences.