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    TO LAUNCH NEW HEINEKEN BOTTLES IN THAILAND, WE CREATED THE 360 EXPLORER It was an interactive panoramic cityscape where we hid Heineken bottles … Read More
    TO LAUNCH NEW HEINEKEN BOTTLES IN THAILAND, WE CREATED THE 360 EXPLORER It was an interactive panoramic cityscape where we hid Heineken bottles in 100 locations. Upon finding them, people would find out interesting bits about Bangkok and earn miles. The more miles earned, the more chances of winning trips abroad. HOW’D IT GO? We reached 50,000 players with average player engagement at 9 minutes. Heineken’s brand scores were boosted across three brand categories: closeness, affinity and authority. In a category where TV advertising is banned, we reached over 10 million people online. The best part about it? People drank more beer. Read Less
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It was an interactive panoramic citiscape where we hid Heineken bottles in 100 locations in Bangkok. Upon finding them, people would find out interesting bits about bangkok and earn miles. The more miles earned, the more chances of winning trips abroad.
Interface Design
The Bottle
 
There are 100 bottles hidden in the map, so players can have fun finding them with the zoom tool. Some bottles are only available during the day, some are easier to find during the night. Some of them will reveal interesting bits of information regarding the place or area where the bottle was placed. 
https://heineken-thai.com/thecity/360-explorer.php
 
 
Lowe and Open Thailand
CCO: Eric Yeo
ACD: Jeremy Chia, Fajar Kurnia
AD: Randy Raharja