Bahrain City Centre
Fall For Fashion Campaign / Fashion Festival Promotion, October 2011
Gold - Sales Promotion & Events / ICSC Mena Awards 2012
In an effort to switch the public’s negative sentiments and drive footfall to its fashion stores, Bahrain City Centre created its "Fall for Fashion" promotion featuring a luxury fashion display during Grazia Style Weekend. The event became the most happening fashion party in Bahrain, giving retailers unique opportunities for added exposure. In addition to the fashion walk, Bahrain City Centre hosted its annual "Our Kick Up Your Heels Walkathon", which raised over US$15,000 for Think Pink, a breast cancer awareness organization.
Fall For Fashion Campaign / Fashion Festival Promotion, October 2011
Gold - Sales Promotion & Events / ICSC Mena Awards 2012
In an effort to switch the public’s negative sentiments and drive footfall to its fashion stores, Bahrain City Centre created its "Fall for Fashion" promotion featuring a luxury fashion display during Grazia Style Weekend. The event became the most happening fashion party in Bahrain, giving retailers unique opportunities for added exposure. In addition to the fashion walk, Bahrain City Centre hosted its annual "Our Kick Up Your Heels Walkathon", which raised over US$15,000 for Think Pink, a breast cancer awareness organization.
Press Ad - English
Press Ad - Arabic
turn the water fountain to be a new landmark of luxury mall
from mall activation connected to social media online activity
the new landmark present the luxury brand such as Saks Fifth Avenue, Karen Millen ect.
GRAZIA Magazine activation: personal stylist
GRAZIA Magazine activation: Make up your eyes and upload to facebook.
Get a chance to win Bahrain's most beautiful eyes
Get a chance to win Bahrain's most beautiful eyes
Kick up your heels Walkathon for Bahrain "Think Pink"
VIP Fashion Party at Kempinski Grand & Ixir Hotel Bahrain
