Panasonic Lumix GF3
Art Direction Ads

The brief was to create a series of two advertisements without the use of words (no playing with copy or typography) to promote a particular product, and it’s benefit or feature.

The only element I may include is a tagline and a logo. I chose the Panasonic Lumix GF3 as my product and it was the smallest and lightest compact camera at that point of time.