We were tasked with selling more BMW's by promoting interaction with the brand online and pushing more test drives. 

We came up with the line 'MAKE IT YOURS' where one could customise their favourite BMW model via a web banner. Google's personalised search means it remembers the model, colour and special features you selected, so you are targeted with your personalised BMW in full 360 degree glory.

The MAKE IT YOURS message then flexes to promote test drives, and finally providing finance so you can literally... MAKE IT YOURS.