Media Economy Report Vol.6
The Media Economy Report is MAGNA GLOBAL's flagship thought-piece that focuses on long-term industry trends. MAGNA GLOBAL is the strategic global media unit of IPG Mediabrands. They architect go-to-market investment strategies across all media platforms on behalf of IPG clients and are dedicated to expanding the use of data and technology to execute media buys.
Bureau Oberhaeuser has been in charge of the Editorial- and Information-Design for the Media Economy Report since the launch of issue Volume 1 back in 2012. The sixth volume provides an essential guide to the state of media advertising today and looking 5 years ahead for trends to watch for in future, and key insights to unlock media value.
