ISTD 2010 
 The train standing at platform two 

We seem to make sense of the world by rigidly defining things into categories, dualistic determinations for everything. Good and Bad, Creative and logical, Simple and complex. This perhaps is an artefact from our own brain’s structure, the ever differing left and right hemispheres. The verbal, logical and systematic left, and its non-verbal, intuitive and holistic twin on the right. Until quite recently we believed the left to dominate the right, now we have come to understand that in order for higher level reasoning to occur, a concert between left and right is needed. And the conductor for this ensemble is the 250 million connection strong Corpus Callosum, the bridge between the hemispheres.

The book aims to explore and explain these seemingly contradicting links between language and understanding, between logic and intuition, and reality and fantasy. To play mediator between these two very different sides within ourselves. While the right brain focuses on the big picture, and the left discerns all the fine detail, it is in that happy medium where the corpus resides that we are able to do such feats as recognize typography in trees. Through this evaluation of familiar scenes, and by giving equal voice to both interpretations, we might learn more about how we think and how we are indeed able to think.

Each photograph, which is found in the booklet, has its own secretly embedded unique typeface which is brought to life with the connection between the left and right hemisphere of the brain. The photographs are also accompanied with disciplined type which complements the nature of each photo accordingly. Each letter of CORPUS CALLOSUM (a total of 14) is revealed in the photographs which essentially explains how one can find typography everywhere, and that is with the Corpus Callosum: where left and right connect.
Corpus Callosum
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Corpus Callosum

This brief formed part of the ISTD student projects 2010 which is the International Society of Typographic Designers. The brief chosen was titled Read More

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