Following the success of their previous endeavour, Bowery Lane, The Distillery were approached to help with their newest venture in hospitality. Catering Project was born with a mission to provide Sydney with premium corporate catering that is beyond the regular egg sandwich triangles you see at most boardroom meetings. Catering Project aims to provide crafted, wholesome, refined and rustic food, delivered Sydney wide.
We created a simple logo mark, an iconic ’stamp of quality’ that uses the negative space in the ‘CP’ to portray cutlery. The mark is paired with confidently bold, sophisticated and modern typography. To emphasise their focus on craft and quality, The Distillery produced luxurious letterpress printed and foil stamped stationery suites in-house, along with menus, packaging, vehicle signage and website.