NHL TV :30 "Jaromir Jagr"

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The concept behind this NHL TV campaign consisting of key players from each NHL market was to show a close-up and intimate side of NHL players to expose existing and potential NHL fans to a different perspective of the game and those who play it. The narratives were cut from phone interviews with each player then edited against an original soundtrack and existing footage, creating a low-cost yet insightful and authentic introspective into the minds of these talented and very personable NHL stars.

Executive Producer: Bruce Burke
Producer: Natalie Ross Dickstein
Director: Bruce Burke
Writer: Bruce Burke
Music: Bob Burke, Cut Time Music, NYC
Agency: Oneworld Communications
Flame: Bernie Lowry
Editorial: Betelguese Product