The number of this wine: Rime (rhyme in English) from the winery Richardi Fazio Menegazzo is inspired by the word “rhyme”. A rhyme is a repetition of similar sounds in two or more words, most often in the final syllables of lines in poems and songs.
In order to design this packaging, the agency Caliptra took into account this idea and transformed the rhyme into a visual one: with repetition of lines all over the label. For the brand, Caliptra made a refresh to highlight this concept.
