Russian music business is growing very fast mostly in the field of the digital technology.
Our client is one of the leading labels in Russia, the pioneer at the sphere of music licensing and promotion of new singers. The brand wanted the fundamental change of its identity – for the first time in the past 20 years.
We created the original style, which reflects well the field where our client is working. This new style helps presenting and promoting the company which is extremely important considering that its partners are such big companies as BMG, Peer Music, Rolf Budde, Curci, ROBA, Sugar и Spirit Music.
To make the logotype talk for itself we used the active progress-bar – the key element of any media-player. It gives the identity digital and modern input. We placed this bar right in the center of the original sign. The slider of the player is still on the very first second – which is a sort of metaphor for the beginning of artistic career.
A stylish business card is the effective instrument to promote the music manager.
The energetic, bright graphics points out that the company is the leader on the market and also shows the desire of our client to move forward and to develop the business.