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    Visual identity for a "spoken word" centre that tries to reimagine spoken word's roots today
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Visual identity for a "spoken word" center based in the old apartment of the passed Israeli poet David Avidan. The identity returns to the roots of spoken word and hip-hop music back in the 70's - Including musicians like Gil Scott Heron and The Last Poets - and tries to create a contemporary visual interpretation and reimagine it today.
In addition to the print objects, a live interactive projection that colors an image according to sound was programmed to go along in the background with the live spoken word performance